New Product Development

Quickly collect, prioritize and develop ideas to prototype products in as little as two weeks.

We specialize in new product development using a proven process that can be run in workshop format.

Process Steps

1. Ideation: Reframing problems into opportunities.

2. Goal Setting: Establishing near and long term goals and success criteria.

3. User Journey Mapping: Map user and system journey; place opportunities in context.

4. Review Solution Space: Analyze UX patterns and elements of competitors and analogues.

5. Sketching / Note Taking: Observations of how to create solutions for the goal(s). Sketches of potential options.

6. Wireframes and Interaction Flow: Greater fidelity wireframes and key navigation patterns.

7. Measurement and Metrics: Identify KPIs, why and how to measure.

8. User Feedback: Qualitative and Quantitative; Loops back to steps 5 and 6 for iterations.

9. User Interface Design: Design, prototype and specs based on first iteration of user feedback to prepare for sprint.